do you work with customer centric mindset?
do you work in a customer centric organization?
your first and quick answer might be yes, of course. my company does everything to make the customer happy, thats where our revenue comes from. of course.....
That was my first thought as well.
Than i looked at several websites incl. my own company one. you find service descriptions, white papers, success stories, awards -- everything focus to promote the own portfolio of services / products.
Have a look at your company's website. Looks it different?
To understand the customer means to understand their challenges, needs and questions they have. You have to answer the questions: what is the business value you can bring to your customer instead of leave them alone to select a specific product or service you offer.
What is the reason for that?
It is much harder to define and understand the problems your customer have and how you can provide business value for them using their terms and definition. Instead showing what you did and do and let the potential customer decide if that might help them is much easier.
By the way you will be much more successful if you at least try to think and follow the problems your potential customer have to solve....