I do not want to compare the pro and cons - just want to mention well suited tools to convert from one format into the other.
This technology is not able to fully replace advanced rendering technologies like XSL-FO (and corresponding commercial layout engines) or even more advanced ones based on vendor specific layout definitions.
But there are many use-cases where you just have the HTML you have to distribute as PDF (e.g. confirmation of orders, archiving of a business transaction, etc.) this product might enable this for a reasonable price.
Note: there are many commercial and open source alternatives out there for this approach - non of them are as robust as the mentioned solution based on my experience.
PDF to HTML5You already have PDF created within your workflow and need HTML5 to support more advanced integration in your content distribution you can tryout PDF2HTML5 Converter.
There are different options you can choose from how the content is transformed (one of them is creating SVG instead of HTML5 but this is a different story). The most useful conversion mode if the content should be further integrated creates:
- one HTML file per page
- all distinct block of content is stored within a div tag
- layout is applied using CSS
Both tools are commercial but in case you have a good use-case for one of the two mentioned conversion the price is reasonable. Try out first - both tools provide ways to easy try out the results.